Beyond Selling Value

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Presents an approach to acquiring new customers that focuses on selling the overall value of a company's product rather than just negotiating price. The authors describe strategies for gathering information about potential customers bypassing the gatekeepers who block salespeople gaining access to decision makers and delivering presentations. An
 
 


Category: Business
Condition: New
ISBN: 9780793154708  Published: 2002
Author: Mark Shonka,Dan Kosch  
Publisher: Kaplan AEC Education





                      
                      
                      


Tags: Beyond Selling Beyond Selling Value Beyond Selling Value 
 
 
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Beyond Selling Value

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